Former chairman of Tsingtao Brewery Jin Zhiguo：We need to find a new angle to look at Japan
“I was inspired by the Japanese details. Exploring their business wisdom is actually on the way to rediscovering ourselves.”
—— Jin Zhiguo, Former Chairman of Tsingtao Brewery
In the land of more than a billion people, it takes a lot of beer to stave off thirst. Tsingtao Brewery is up to the task. It is one of China’s largest brewers domestically (along Snow Breweries and Beijing Yanjing Brewery) and is also its biggest beer exporter, accounting for more than 50% of China’s beer exports. The company’s Tsingtao, Dragon, and Phoenix brands are exported to more than 60 countries in Asia, Europe, and North America. Since 1997 the company has acquired more than 40 domestic and foreign breweries and tripled its annual production under the leadership of president Peng Zuoyi, who died unexpectedly in 2001. Asahi Breweries owns 20% of Tsingtao.